Research report

01 February 2023, 12:00

Meeting the Needs of a Changing Agency Landscape

The marketing landscape is changing at an accelerating pace. Pandemic-induced lockdowns have brought about an increase in consumer digital adoption across all demographics and shifted business interactions to digital channels, challenging brands with providing more compelling and innovative experiences. The end result? Brands are reframing the ask from their agency partners on how best to deliver creative content at scale.