Insight paper

20 December 2020, 12:00
By Dean Music

Collaboration and Disruption. Collaborate, not compete

Collaboration is the way forward – something highly competitive and protective B2B organisations have felt uncomfortable with. But how can doing things differently, to improve results? 

Few traditional and established B2B operations are comfortable with the idea of collaboration. For years we’ve worked in silos to retain the integrity of a service or product and to keep the competition at arm’s length. But things are changing. 

The secret to success in the future business world isn’t about independence. Instead it’s about collaboration.  

And here’s why.